I’m Edwy Woo, a visual design lead based in Vancouver, Canada. Currently at IBM Corporate Social Responsibility, with a focus on brand expression and design systems.
Professionally
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I’m interested in scalable and flexible design systems.
Scale in maintaining consistency and quality across an entire organization with a multitude of individual contributors. Flexible in providing opportunities for the expression to adapt to new contexts and be expanded over time.
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I’m drawn to people who are captivated with their craft.
I like to thrive in high-functioning teams where individuals can contribute their best towards a collective effort.
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I value continuous learning.
Recognizing that there’s always opportunities for growth by being constantly curious and embracing the thrill of the unknown.
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I deeply appreciate generosity and humility.
Mentors I highly respect have an inherent quality of generosity and humility. Contributing to the growth of others by sharing knowledge and uplifting others without reservation.
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Personally
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I’m fascinated with spatial design, in particular small-footprint spaces.
Currently I’m reading a book titled “Never Too Small”, which talks about the role of small space living in the midst of a climate crisis and rising housing affordability. There is also a Youtube channel with the same name which I highly recommend.
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I enjoy catching the sunset.
Especially in difficult times, being immersed in the vastness of something bigger than myself and the assurance of the sunrise keeps me grounded and hopeful.
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I’m a collector of orange-colored objects.
This growing collection is a mix of gifted items and random knick knacks I’ve come across over the years. Feel free to ask me about it and I might show you some things.
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Profile

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Experience
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2017 – Present
IBM
Visual Design Lead
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2019 – Present
All Purpose Creative
Visual Design Lead
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2016
Dossier Creative
Brand designer
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2014 – 2016
AJ Tailor Suits
Visual Designer
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2014
Indus Media Foundation
Exhibit Designer
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Education
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Simon Fraser University
B.A. Interactive Arts & Technology
Minor Business Administration
Honours with Distinction